Business Bridge, Market Communications

Market Communications: The Voice of Your Business

Last time, I addressed the first support pier of the Business Bridge, Product-to-Market Fit. If you haven’t read it, I would highly recommend reading it before you read this one. One of the big mistakes I see in new entrepreneurs is they worry about their website, their photos, their descriptions, and their branding before they know they have Product-to-Market fit…

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Business Bridge, Product-to-Market Fit

Product-to-Market Fit: The Foundation of your Business

This is where successful businesses start.┬áIt’s the equivalent of the foundation that goes under a building or the roots under a tree. Everything else your business ever does is to support this one thing. Without it, you have nothing to communicate to customers and you have no operations that need to run smoothly. Customers won’t even start the journey without…

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Business Bridge, Business Operations, Customer Journey, Market Communications, Product-to-Market Fit, Strategy

The Business Bridge: Building a Successful Business

Sometimes it’s really hard to know where to start or what to work on when you don’t have a good idea of how a business functions and how customers interact with it. This isn’t just about SEO or whether your photo background is white or gray or picking the right logo… it’s a much bigger picture of business strategy. I…

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