Last time, I addressed the first support pier of the Business Bridge, Product-to-Market Fit. If you haven’t read it, I would highly recommend reading it before you read this one. One of the big mistakes I see in new entrepreneurs is they worry about their website, their photos, their descriptions, and their branding before they know they have Product-to-Market fit…
Category: Business Bridge
Product-to-Market Fit: The Foundation of your Business
This is where successful businesses start. It’s the equivalent of the foundation that goes under a building or the roots under a tree. Everything else your business ever does is to support this one thing. Without it, you have nothing to communicate to customers and you have no operations that need to run smoothly. Customers won’t even start the journey without…
The Business Bridge: Supporting the Customer Journey
The last several posts have been on the Customer Journey, which is about how the customer sees and interacts with your business on their way from total stranger to loyal customer who tells all their friends about you. Each post had several ways to help move the customer along to the next stage. The reason I talked SO much about…
The Business Bridge: Building a Successful Business
Sometimes it’s really hard to know where to start or what to work on when you don’t have a good idea of how a business functions and how customers interact with it. This isn’t just about SEO or whether your photo background is white or gray or picking the right logo… it’s a much bigger picture of business strategy. I…