Business Operations, Customer Journey, Market Communications, Product-to-Market Fit

Business Strategy Basics

Introduction: I write a lot about business strategy and that it’s important, but I just realized that I really haven’t shared my definition of it. To understand the term “strategy”, it helps to realize that the term is a shortened way to refer to your business’ “strategic plan,” so whenever I say “strategy” you can replace it with “plan” or…

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Business Operations

The Goal Post

It’s that time of year again. Everyone has set their New Year’s goals to lose weight, make more money, and be a better person…. but I’m guessing very few people have thought about HOW. I usually recommend against basing goals on outcomes.  The best goals are process-oriented and are based on what you are committing to DO. You have zero…

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Business Operations

Reading your Etsy Stats Part 3: Extras

If you haven’t already, you might want to check out the first two parts of this series. In the first part, I covered the basic terminology of eCommerce stats. In the second part, I talked about which statistics were the most important to keep an eye on. If you’re not sick of reading about stats just yet, I’ll just give…

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Business Operations

Business-athalon

You often hear the expression, “It’s a marathon, not a sprint.” When we’re talking about running a business, the difference is way more than that. Business requires you to excel in several unrelated activities. It’s more like a triathlon, which requires different skill and equipment to swim, bike, and then run…. but business has a lot more than three tasks.…

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Business Operations

Keeping up with the Joneses

Get Your News Delivered to You Did you ever meet someone who just always seems to know what’s going on? They know about new product announcements, what company just got bought out, which website just announced new features, and which new books are worth getting. You’ve already got enough going on, so how could you possibly research all this stuff?…

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