This is the big one. Advocacy is the last step of the Customer Journey. It’s the stage where you have customers who love your product and business so much, they tell everyone they know about their experience with your company and convince them to make purchases from you. Businesses that succeed in this stage will grow dramatically faster and more…
Category: Customer Journey
Customer Journey Part 4: Building Customer Loyalty
The goal of the loyalty stage is to get customers to come back to your business and make additional purchases in the future. Success in this stage is a major differentiator between businesses that keep growing year after year and businesses that fail. It takes a lot of work to get new customers (which you’ve probably noticed by now) and you…
Customer Journey Part 3: Ways to Convert Prospects into Customers
The Conversion stage is when customers actually make a purchase. To get to this stage, your customers first became aware of your products, then they compared your product to other products and to the ideal they had in their mind and decided that yours is the one they want. All you have to do is not do anything to block…
Customer Journey Part 2: Techniques for Winning the Consideration Stage
First, you helped the customer find out that your business/product existed in the Awareness stage. Most likely the customer found several products they liked, so now they will start to decide which product they like most before they make a purchase. The Consideration stage, which is the second stage of the Customer Journey, is when the customer makes that decision. It could…
Customer Journey Part 1: 18 Techniques to Build Awareness for your Business
So you’ve done lots of hard work, establishing a target customer, designing something they should love, validating it with enough people you’re sure it will work, and figuring out how you will convince these people that your product is everything they ever wanted. It’s posted and ready for sale.. now what? There are lots of people out there who match…
The Customer Journey: The Difference between Successful and Failing Business
Your business has a relationship with your customer. It might currently be “two strangers” or it could be a deep and mutually helpful bond. But there is a relationship and constantly improving it is critical to your business’ success. It’s important that you understand the process a person does through as they change a total stranger into a loyal advocate…
The Business Bridge: Building a Successful Business
Sometimes it’s really hard to know where to start or what to work on when you don’t have a good idea of how a business functions and how customers interact with it. This isn’t just about SEO or whether your photo background is white or gray or picking the right logo… it’s a much bigger picture of business strategy. I…