Customer Journey

Customer Journey Part 2: Techniques for Winning the Consideration Stage

First, you helped the customer find out that your business/product existed in the Awareness stage. Most likely the customer found several products they liked, so now they will start to decide which product they like most before they make a purchase. The Consideration stage, which is the second stage of the Customer Journey, is when the customer makes that decision. It could…

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Business Operations, Customer Journey, Market Communications, Product-to-Market Fit

Business Strategy Basics

Introduction: I write a lot about business strategy and that it’s important, but I just realized that I really haven’t shared my definition of it. To understand the term “strategy”, it helps to realize that the term is a shortened way to refer to your business’ “strategic plan,” so whenever I say “strategy” you can replace it with “plan” or…

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Customer Journey

The Customer Journey: The Difference between Successful and Failing Business

Your business has a relationship with your customer. It might currently be “two strangers” or it could be a deep and mutually helpful bond. But there is a relationship and constantly improving it is critical to your business’ success. It’s important that you understand the process a person does through as they change a total stranger into a loyal advocate…

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Business Bridge, Business Operations, Customer Journey, Market Communications, Product-to-Market Fit, Strategy

The Business Bridge: Building a Successful Business

Sometimes it’s really hard to know where to start or what to work on when you don’t have a good idea of how a business functions and how customers interact with it. This isn’t just about SEO or whether your photo background is white or gray or picking the right logo… it’s a much bigger picture of business strategy. I…

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