Product-to-Market Fit

All Feedback is Good Feedback

Did you ever get a 1-Star review and you just felt annoyed and dejected, thinking the person hates you and must be evil and just didn’t know how to read the description before she kicked a puppy? It happens to all of us. But here’s the thing: you needed that review. Something wasn’t working, and this person told you about…

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Product-to-Market Fit

It’s not you, it’s me

Did you ever make a product you were so proud of and loved so much that you showed it to everyone you knew and couldn’t wait to photograph it and get it listed? Then you get it listed, get all the perfect keywords on it…. and nothing happens? It gets 1 or 2 views a day (on a good day),…

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Product-to-Market Fit

The Perfect Gift

It’s that time of year when people are waiting in long lines and crashing online store servers to get the best deals on presents for their loved ones. Some people are looking for the lowest price, others the biggest discount, and others the most unique thing that’s not on sale anyway. But they all have one thing in common: they…

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Product-to-Market Fit

The Stories We Tell Ourselves

Think about the last thing you bought. Maybe it was something fun, like a new sweater. When you picked it out there was something going on in your head and, most likely, it was a kind of story where you could picture yourself with the sweater and what your life would be like after you bought it. What was the…

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