Market Communications: The Voice of Your Business

Last time, I addressed the first support pier of the Business Bridge, Product-to-Market Fit. If you haven’t read it, I would highly recommend reading it before you read this one. One of the big mistakes I see in new entrepreneurs is they worry about their website, their photos, their descriptions, and their branding before they

Email Marketing Basics

I know. Everyone struggles with email marketing. It’s almost a given for small business owners. I have some bad news for you. This isn’t going to tell you what to put in your newsletter. Quite the opposite, I’m going to tell you a monthly newsletter isn’t enough. I have even more bad news. Most free

Business Strategy Basics

Introduction: I write a lot about business strategy and that it’s important, but I just realized that I really haven’t shared my definition of it. To understand the term “strategy”, it helps to realize that the term is a shortened way to refer to your business’ “strategic plan,” so whenever I say “strategy” you can

The Top Three Etsy Seller Mistakes

Look at any of the dozens of Facebook groups out there dedicated to selling online (usually on Etsy, eBay, or Shopify) and on any given day, there is someone asking if sales are down this month. Their sales are down 30%, 60%, or worse this month and want to know why. There isn’t a month

Dealing with a Drop

One of the questions I get a lot goes something like this:  “I used to have a ton of sales but the have dropped off!” The questions that I ask in return almost always get the same answer: (you can guess what it is now and I’ll tell you in a minute) Do your sales normally

One Step at a Time

There are so many tasks to do in a business, it’s hard to know which one to do next. You see all kinds of articles telling you which advertising platform to use or which eCommerce host is the best… but to a new business it’s kind of like talking to a brand new triathlete about

The Business Bridge: Building a Successful Business

Sometimes it’s really hard to know where to start or what to work on when you don’t have a good idea of how a business functions and how customers interact with it. This isn’t just about SEO or whether your photo background is white or gray or picking the right logo… it’s a much bigger