If you haven’t already, you might want to check out the first two parts of this series. In the first part, I covered the basic terminology of eCommerce stats. In the second part, I talked about which statistics were the most important to keep an eye on.
If you’re not sick of reading about stats just yet, I’ll just give you a couple more tips on working with them.
The Listings Tab
The Etsy Listing Tab gives you several little nuggets of information that you might not find otherwise.
The best one is hidden about 2/3 of the way down the page and is only available on a laptop/desktop machine (i know it’s annoying!!). It’s called “All Listings Ranked”.
What makes this so special is that you can control it. Each of the headings, Favorites, Visits, Orders, and Revenue, is clickable. If you click on the header, Etsy sorts the data by that property. Click it once and it’s in ascending order. Click it again and it’s in descending order.
Keep in mind that the time field in the upper right applies, so you can see the Most Revenue This Week, or the Most Favorites Last Month, or however else you want to view it. I often talk about advertising your best-converting items… this is a great place to find out what those are.
This is probably the best feature they added in the last update.
The Customers Tabs
The Customers Tab gives you a little bit insight into the people who visited your shop. Etsy doesn’t distinguish between people who bought from your shop and people who visited your shop. There’s a big difference… lots of people visit but they might not actually be your target customer.
Because of that difference, a lot of the information on this page is questionable. Are the other keywords actually ones your paying customers would use? Or are they keywords that people from other maker groups who are checking out your shop would use?
This tab also tells you where your customers are coming from and what devices they are using. This is vaguely interesting but it’s not overly helpful to most sellers. It only tells you the country they are in, not where in that country, so you can’t tell if you have a lot of customers in a geographic region (which could help plan for craft shows or advertising).
Not to mention, Google Analytics gives you this same information with much more detail. I’m hoping that Etsy will keep updating this tab to make it more useful.
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