Business Operations

Keeping up with the Joneses

Get Your News Delivered to You

Did you ever meet someone who just always seems to know what’s going on? They know about new product announcements, what company just got bought out, which website just announced new features, and which new books are worth getting.

You’ve already got enough going on, so how could you possibly research all this stuff?

The simple answer is this: you don’t go get it. You have it brought to you.

You do this with a personal news aggregator. If you’ve ever used a site like Yahoo or Google News, you’ve seen a news aggregator before. They collect news from around the internet and show it to you. This takes it one step further: you tell it exactly what you want to see and how you want it organized.

Then, any time you look at it, it shows you an up-to-date list of headlines. You can click the ones you want to read, then mark all the rest of them as “read” so they don’t show up as new anymore.

If you build a habit of reading it once a day, maybe first thing in the morning or just before you go to bed, you will gradually start to know more about what’s going on. Even just seeing the headlines and reading 2 or 3 articles a day will greatly increase your knowledge.

Some of the articles you find should be a little difficult for you to understand. That’s how you grow and learn.

What Kind of News?

I recommend having at least a few different categories of articles that you follow:

  • Directly related to your market segment, like industry blogs and reports that talk about what is happening and what is popular
  • Small business in general, so you can see trends that you would miss if you only read articles about what you make
  • General business news, so when big companies do something you can read the analysis of what they did and why they did it.

Every time you find a blog that you like, add it to your feed.

This is just one of many ways to work on your business, not just in it. Learning more about business, marketing, and your specific niche are among the best possible uses of an entrepreneur’s time, especially when it’s free.

It’s also a good idea to unsubscribe from sites that don’t provide you with information you want to read. Sometimes they post far too often and clog up your feed. Others post about things that aren’t as relevant as you’d hoped.

The Tools I Use

The site I use is called Feedly. It can run in a web browser or in a mobile app, so it’s really flexible. You can sign up for free at

If you want to know the sources that I follow, enter your email below and sign up for my newsletter to get a PDF download of them (current subscribers can download it from the Media Library).

Did you find a great article or source you want to discuss?  Join my Facebook group! (be sure to answer the questions to join… I only accept new members willing to put in at least that one minute worth of work!)

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