Back to School

Picking the major

Getting a degree was not a foregone conclusion. I wanted to make sure I was doing the right thing before I sunk that kind of time and money into it, so I got on a few platforms to check out the offerings. I landed on the IBM Data Science cert on edX. It was 9 classes covering a variety of…

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Back to School

A change of direction

Well, this is probably when I lose any followers I still have. Almost two years since my last post, and I’m about to change everything this blog is about. To pass time during the pandemic, I’d signed up for a certification course in product management, which is kind of what I do now. I thought maybe it would help me…

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Business Bridge, Market Communications

Market Communications: The Voice of Your Business

Last time, I addressed the first support pier of the Business Bridge, Product-to-Market Fit. If you haven’t read it, I would highly recommend reading it before you read this one. One of the big mistakes I see in new entrepreneurs is they worry about their website, their photos, their descriptions, and their branding before they know they have Product-to-Market fit…

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Business Bridge, Product-to-Market Fit

Product-to-Market Fit: The Foundation of your Business

This is where successful businesses start. It’s the equivalent of the foundation that goes under a building or the roots under a tree. Everything else your business ever does is to support this one thing. Without it, you have nothing to communicate to customers and you have no operations that need to run smoothly. Customers won’t even start the journey without…

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Product-to-Market Fit

The Target Market Montage

Before I dig into the next series of posts on the three pillars that “hold up” the Business Bridge, I wanted to touch on Target Market one more time. It’s a major component in Product-to-Market fit that a lot of people struggle with. In this post, I’ll describe a few different ways of looking at target market, and hopefully one…

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Customer Journey

Customer Journey Part 2: Techniques for Winning the Consideration Stage

First, you helped the customer find out that your business/product existed in the Awareness stage. Most likely the customer found several products they liked, so now they will start to decide which product they like most before they make a purchase. The Consideration stage, which is the second stage of the Customer Journey, is when the customer makes that decision. It could…

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