Business Operations, Customer Journey, Market Communications, Product-to-Market Fit

Business Strategy Basics

Introduction: I write a lot about business strategy and that it’s important, but I just realized that I really haven’t shared my definition of it. To understand the term “strategy”, it helps to realize that the term is a shortened way to refer to your business’ “strategic plan,” so whenever I say “strategy” you can replace it with “plan” or…

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Product-to-Market Fit

The Product Life Cycle

At lot of times when I get questions from business owners in a forum, I have to answer “it depends”, and one of the biggest variables is exactly where their product is in its life cycle. Products have a series of stages they go though, and the exact tactics you are using depend on where it is. Research & Validation…

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Business Operations

The Goal Post

It’s that time of year again. Everyone has set their New Year’s goals to lose weight, make more money, and be a better person…. but I’m guessing very few people have thought about HOW. I usually recommend against basing goals on outcomes.  The best goals are process-oriented and are based on what you are committing to DO. You have zero…

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Uncategorized

First Impressions: Handmade at Amazon

I have been hearing a lot about Handmade at Amazon for a while and thought I’d give it a try. I had a few initial impressions I wanted to share. As time goes on I might find out some of my impressions were wrong but that’s all part of the process 🙂 My process might be a little different from…

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Business Operations

Reading your Etsy Stats Part 3: Extras

If you haven’t already, you might want to check out the first two parts of this series. In the first part, I covered the basic terminology of eCommerce stats. In the second part, I talked about which statistics were the most important to keep an eye on. If you’re not sick of reading about stats just yet, I’ll just give…

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