Business Operations

Business-athalon

You often hear the expression, “It’s a marathon, not a sprint.” When we’re talking about running a business, the difference is way more than that. Business requires you to excel in several unrelated activities. It’s more like a triathlon, which requires different skill and equipment to swim, bike, and then run…. but business has a lot more than three tasks.…

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Customer Journey

The Customer Journey: The Difference between Successful and Failing Business

Your business has a relationship with your customer. It might currently be “two strangers” or it could be a deep and mutually helpful bond. But there is a relationship and constantly improving it is critical to your business’ success. It’s important that you understand the process a person does through as they change a total stranger into a loyal advocate…

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Business Operations

Keeping up with the Joneses

Get Your News Delivered to You Did you ever meet someone who just always seems to know what’s going on? They know about new product announcements, what company just got bought out, which website just announced new features, and which new books are worth getting. You’ve already got enough going on, so how could you possibly research all this stuff?…

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Business Bridge, Business Operations, Customer Journey, Market Communications, Product-to-Market Fit, Strategy

The Business Bridge: Building a Successful Business

Sometimes it’s really hard to know where to start or what to work on when you don’t have a good idea of how a business functions and how customers interact with it. This isn’t just about SEO or whether your photo background is white or gray or picking the right logo… it’s a much bigger picture of business strategy. I…

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Business Operations

The Handmade Business Dilemma

There’s a reason that you struggle with running a business as a handmade seller : you are both the¬†manufacturer and the retailer. You are basically running two different businesses at the same time: a small factory and a small online store. As a result, you need to worry about things like raw material costs, material storage assembly costs, planning for…

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Business Operations

Pricing for Profit

This question comes up a lot, in many forms: How much should I charge? How do my prices look? Am I charging enough/too much? It’s something handmade seller struggle with a lot. It’s understandable, there are tons of factors to consider. Most handmade sellers, especially ones doing it for a hobby, are just worried about covering their material costs… but…

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Business Operations

The Feast/Famine Cycle

I first experienced this when I was in my early 20’s. The small architecture company I worked for (8 people) had a huge project that would keep us all busy for the next year. About half-way through, I asked my boss what was next. He didn’t know… there was no effort to get something else. Six months after that, 3…

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