Market Communications

Email Marketing Basics

I know. Everyone struggles with email marketing. It’s almost a given for small business owners. I have some bad news for you. This isn’t going to tell you what to put in your newsletter. Quite the opposite, I’m going to tell you a monthly newsletter isn’t enough. I have even more bad news. Most free email services won’t let you…

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Business Operations

Etsy and the Intermediary Model

What does your business expect from Etsy? Do you think of them as your marketing department, whose job is to bring you viable leads? Do you think of them as a paid salesperson who is actively shaking the money tree to bring in revenue? Do you think of them as an advocate for your business? If you expect any of…

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Business Operations, Market Communications, Product-to-Market Fit

Business Strategy Basics

Introduction: I write a lot about business strategy and that it’s important, but I just realized that I really haven’t shared my definition of it. To understand the term “strategy”, it helps to realize that the term is a shortened way to refer to your business’ “strategic plan,” so whenever I say “strategy” you can replace it with “plan” or…

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Product-to-Market Fit

The Product Life Cycle

At lot of times when I get questions from business owners in a forum, I have to answer “it depends”, and one of the biggest variables is exactly where their product is in its life cycle. Products have a series of stages they go though, and the exact tactics you are using depend on where it is. Research & Validation…

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Business Operations

The Goal Post

It’s that time of year again. Everyone has set their New Year’s goals to lose weight, make more money, and be a better person…. but I’m guessing very few people have thought about HOW. I usually recommend against basing goals on outcomes.  The best goals are process-oriented and are based on what you are committing to DO. You have zero…

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Uncategorized

First Impressions: Handmade at Amazon

I have been hearing a lot about Handmade at Amazon for a while and thought I’d give it a try. I had a few initial impressions I wanted to share. As time goes on I might find out some of my impressions were wrong but that’s all part of the process 🙂 My process might be a little different from…

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