Business Operations, Product-to-Market Fit

Where do I start?

I see this question a lot: what should I do first? The shop owner then lists off a series of things that are more exciting to do, like starting a website, ordering business cards, coming up with a banner, maybe getting some professional photos taken… but none of those are really going to get your business off to a good…

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Business Operations

Hold on to your Hat, Changes are Coming!!

You won’t believe the changes that are about to happen. They could change everything about your business. No, I don’t mean any of the announcements that people have been talking about so much lately. I just mean that changes happen rapidly in any business, and you need to be prepared for it. You could read this again in a year,…

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Business Operations

Choosing Great Service

I’ve heard it said that you can’t control the things that happen to you in life, you can only control how you react to it. Customer service is how your business reacts to what happens to it. Something goes wrong, either for you or for the customer, and now you have to react. Maybe a customer forgot about an anniversary…

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Business Operations

10 Ways to Work On Your Business, Not In It

Most creative people start a handmade business because they are creative and want to MAKE something.They probably don’t start a business because they love running a business. The problem is that those are the exact tasks that make a business grow. As hard as it might sound, you should spend as much time (or more) each week making your business…

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Business Operations

The Handmade Gardener

The worst part of gardening (and working with vinyl) is weeding. As frustrating as it is, sometimes you have to go through and pull out all the things that don’t really belong next to your beautiful flowers. It seems like you have to do it on a regular basis to keep everything looking neat and clean. Your shop is the…

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Business Operations

Hunting and farming

There are really two ways that you can go about getting orders: sales and marketing. Sales is a lot like hunting: you gear up and go looking for something and you expect to come home with one. If not you might not eat. Marketing is more like farming: you plant seeds, you nurture and care for them, and you expect…

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Product-to-Market Fit

All Feedback is Good Feedback

Did you ever get a 1-Star review and you just felt annoyed and dejected, thinking the person hates you and must be evil and just didn’t know how to read the description before she kicked a puppy? It happens to all of us. But here’s the thing: you needed that review. Something wasn’t working, and this person told you about…

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Product-to-Market Fit

It’s not you, it’s me

Did you ever make a product you were so proud of and loved so much that you showed it to everyone you knew and couldn’t wait to photograph it and get it listed? Then you get it listed, get all the perfect keywords on it…. and nothing happens? It gets 1 or 2 views a day (on a good day),…

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