Product-to-Market Fit

The Perfect Gift

It’s that time of year when people are waiting in long lines and crashing online store servers to get the best deals on presents for their loved ones. Some people are looking for the lowest price, others the biggest discount, and others the most unique thing that’s not on sale anyway. But they all have one thing in common: they…

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Product-to-Market Fit

The Stories We Tell Ourselves

Think about the last thing you bought. Maybe it was something fun, like a new sweater. When you picked it out there was something going on in your head and, most likely, it was a kind of story where you could picture yourself with the sweater and what your life would be like after you bought it. What was the…

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Uncategorized

Basic Business Marketing

My wife and I have been running an Etsy shop this year and our success has been far beyond what we ever imagined. Many of the other handmade sellers we know want to know how we did it… so that’s what I’ll be writing about here. This isn’t my first time growing a product line or a business, so I…

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